Campaign structure and keyword planning
Separate campaign themes around services, locations and search intent so budgets have a clear purpose.
DIGITAL MARKETING / GOOGLE ADS MANAGEMENT
Google Ads management
Meet customers when they are actively looking.
Build search campaigns around relevant queries, clear offers and landing pages that give visitors a useful next step.
Discuss your project ↗WHAT WE CAN HELP WITH
What your project can include.
Use these areas to assess your requirements. Your proposal will confirm the deliverables, responsibilities and acceptance criteria.
Ad copy and landing page alignment
Write relevant ads and align the destination page with the offer, customer questions and intended action.
Conversion tracking and negative keyword setup
Set up measurable enquiry actions where feasible and exclude unsuitable searches as the campaign develops.
Campaign review and optimisation reporting
Review search terms, spend and conversion quality to identify what to adjust, continue or pause.
BEFORE YOU COMMIT
Plan with confidence.
Advertising spend is separate from management fees. We agree on budgets and measurement before launch; leads and return on spend cannot be guaranteed.
Bring these to the first discussion
- Your business goal and intended audience
- Your current website, app or system, if applicable
- The features or problems that matter most
- Your budget range and preferred launch date
Please share descriptions first. Do not send passwords or sensitive customer records through the enquiry form.
PROJECT QUESTIONS
Before we get started.
Is the advertising budget included in your fee?+
Advertising spend and management fees should be shown separately in the proposal. We discuss the campaign budget, destination pages and what counts as a useful enquiry before launching.
Can this work with my existing setup?+
We first review the platform, available access and required integrations. Compatibility and any limitations need to be confirmed before the final scope is agreed.
How do we start?+
Send a short description of your goal and current setup. The enquiry form will preselect Digital marketing and include Google Ads management in your project brief. We can then clarify requirements and discuss the next step.